|Our partner channel
in Advertising and Branding allows us to provide a full suite
of services as it relates to the marketing needs of our Clients.
We work with Clients in a variety of industries including,
but not limited to, homebuilding, banking, automotive, public
school systems, chambers of commerce, fire, tourism, and medical.
Our services include:
Design — We design print ads (newspaper,
magazine, etc.), websites, logos, stationery packages (letterhead,
envelopes and business cards), direct mail, flyers, brochures,
annual reports, banner ads, calendars, newsletters, posters,
Direct Response — Direct response
marketing is a form of marketing intended
to solicit a direct response which is specific and quantifiable.
The most common type of direct response advertising is infomercials.
In an infomercial an offer is made and the consumer calls
the company directly to take them up on the offer. Another
popular form of Direct Response is direct mail utilizing
bounce back cards or copy with a strong call to action.
Point of Purchase — Point of Purchase
advertising are displays placed at retail shops designed
to stimulate impulse purchases. They can be in the form of
counter displays, free standing floor bins, window displays,
etc. Think of point of purchase units you encounter at the
grocery store such as the nice cold beverages at the checkout
or the bread on special in the bins next to the checkout
Corporate Identity — Corporate Identity
refers to how a business is perceived by the public. Corporate
Identity is comprised of three elements:
- Visible elements such as logo, colors, typefaces, uniforms,
- Corporate Communication items such as commercials, print
ads, website, etc.
- Corporate Behavior which includes such things as corporate
values, mission and vision statements and such.
Image Campaigns — Image campaigns
are used to give the public an understanding of a company’s
values. For example, Dove has an image campaign right now
called “The Campaign for Real Beauty” which is
not designed to be a hard sell of their products but to show
the public that the Dove Company wants to help women and
young girls build their self esteem and see real life role
Print Advertising — Print Advertising
is designing anything that will eventually be printed such
as brochures or magazine and newspaper ads.
Direct Mail — Direct Mail are communication
items sent via mail such as postcards, letters, flyers, etc.
We can research and purchase specific mailing lists (for
example let’s say you have a Client that wants to reach
registered Jeep owners living in Leon County—we can
get that list), write the copy and design the mailing piece
and prepare and mail it.
Product Literature — We research,
write copy, design, print and distribute product literature
for many of our clients. Product literature can come in many
different forms from something as simple as an 8.5” x
11” flyer to a tri-fold brochure to a media kit consisting
of pocket folder and inserts.
Product Branding — Product Branding
is the process of creating positive perceptions about a company
in the minds of potential and existing customers.
Public Relations — Public Relations
is a broad term which covers many different subcategories,
but in general, public relations involves everything a company
does to ensure that is has a favorable public image. Subcategories
- Press Releases — Press Releases are articles written
by a company and sent to media in the hopes of the media
finding it newsworthy and including it in their publication
or tv or radio show for free.
- Product Placement — Product Placement is where
a company pays a fee to get their product placed prominently
in a movie or tv show.
- Crisis Management — Crisis Management is the methodical
attempt to avoid organizational crises or to manage those
crises events as they occur.
Photography — We have an in-house
photographer that can capture professional images for use
in advertising pieces.
Market Research — Market Research
is the process of gathering and analyzing data about a particular
industry, consumer group, competitor or any other area of
interest to determine marketing goals and strategies.
TV Commercials and Sales Videos — We
write, shoot and edit tv commercials and sales videos.
Radio Scripts — We write and produce
Billboards — We research the best
billboard placement for clients, writes copy and designs
artwork for the boards.
Promotional Items — If a company
needs promotional items, we can find specialty items at low
prices and set up the artwork for the items. Promotional
giveaways can be many things such as pens, coffee mugs, calculators,
Editorial/Feature Writing — With
an in-house copywriting department, we can handle copywriting
tasks from simple radio spots, tv commercials, and literature
copy to full length advertorial and editorial features. Advetorials
are stories in which the company pays to have the story picked
up in a publication. Editorials are non-paid stories that
we write on behalf of media.
Media Planning/Buying — Most of our
Clients request our media planning and buying services. This
process involves us meeting with media representatives, gathering
and analyzing media kits and researching all available appropriate
media on behalf of the client. Once all media has been researched
and analyzed, we prepare a Strategic Media Plan which summarizes
our recommendations of which media a client should buy, how
much budget should be allocated and rationale as to why we
feel these are the best choices.
Trade/Consumer Shows — We assist
Clients with tradeshow booth design and production services.
Special Event Planning — Special
Event Planning includes such things as grand openings, parade
of homes planning, ribbon cuttings and groundbreakings, special
promotions, etc. We take care of everything from catering
to giveaways, to set up and breakdown.